This certification will give a depth understanding of key challenges of online e-commerce specialization with digital concepts that include social media marketing, e-mail marketing, PPC, SEO, SMO, Mobile marketing and much more techniques. This course will consider rapid development of any types e-commerce website. You will get a globally recognized certification. Which will enable you to work in the area of digital marketing with techniques of e-commerce. The Diploma in E-Commerce Digital Marketing course will require approximately 180 hours of study to complete.
In current scenario, Internationally internet reach, it is most important to stay in touch and engage yourself directly with the current and relevant customer. Here, you will be also to make a clear concept of E-commerce building with digital marketing techniques and strategies. It will help generate you to engage many viewers and audience with organic clicks.
During this module, you will be taught the fundamentals of digital marketing. It has a strong focus on digital marketing principles and how to utilize them in creating a strong digital marketing strategy. You will learn and understand how to create strategies which are campaign specific.
This module focuses on the techniques that can be used to increase your ranking on search engines like Google and Bing. Included in this is the development of an effective Search Engine Optimization strategy. You will learn the process of maximizing the number of visitors to a particular website by ensuring that your site appears high.
This module focuses on the techniques on posting ads in the form of text, images on search result pages or on the website. Through search engine advertising good ranking can be achieved through optimization of text ads and offers. You will learn how to increase traffic on your website.
Learn how to develop, run and measure a search advertising campaign that is affordable. You will learn how to manage your budget and how to use keyword research while keeping your client’s needs in mind.
This module teaches you how to gain and maintain a following on social media sites that include Twitter, Facebook etc. Learn about social media strategies, using social media advertising features and using social media listening techniques that will help you to create healthy relationships with customers.
Learn about the creation of effective email marketing campaigns that will nurture your current client base and prospective customers. Learn how to directly send a commercial message and how to create engaging subject lines, and the creation of copy that will appeal to your clients. It also teaches how to test your campaigns and when to deploy them.
Using emerging mobile marketing trends and technologies, you will learn how to create marketing strategies for mobile devices in order to timorously reach your target audience in the right way. Calling for a career in mobile application development could be the best decision of your life.
Learn how to use data to improve your business decision and to create online reporting structures, utilizing a Google Analytics account, implementing analytics tracking to your organization’s website and explore demographics, device usage and other analytical insights.
In this module learn how to make money with your blog by showing adsense and other ads on your pages. Also learn about the basic requirement to getting an Adsense as the more you care about improving your visitor’s experience the higher chances to get approved and earn money.
In this module learn how to build an image and brand name using Affiliate Marketing and make partnership and collaborations so that you can have effective use of advertising budget. Through Affiliate Marketing you can give a lasting impression on prospective customers.
In this module learn how an effective content can build your customer relationship by creating and distributing valuable, relevant content to attract and retain to drive profitable customer action.
In this module learn how to influence and control an individual or business. You will learn how to manage the results on websites that evaluates products and services and make recommendations and referrals.
This module provide you a technique and strategy which will increase the visibility of website in google. Learn how to define your target audience, create situation analysis, set and achieve goals that can be measured, plan and track your campaign accurately.
This course is presented online in its entirety through a mixture of video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network. In order for you to gain a better understanding of your current digital marketing skill level compared to other professionals in the digital marketing field, the NIEC Diagnostic tool is free to use. For any further inquiries, feel free to get in touch with one of our expert Course and Career Advisors.
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